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Yuzu – Yuzu: Cricket

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Built on the insight that to signify they're bored young Mexicans make a 'cree cree' sound like that of a cricket, Draftfcb Mexico and creative-turned-director Jonathan Gurvit, who features in the New Directors section of the new issue of shots (131), present this new spot. Produced via Primo Buenos Aires for on the go TV service Yuzu, this young fellow's boredom is even more irritating than an albatross around the neck.

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