Kraft and CP+B tag with smiles

Google has just launched its What Do You Love? website and now Kraft Mac & Cheese and Crispin Porter + Bogusky present another tool to share the things you like. This project comes in the form of a Facebook app, Smile Tagging. Place the app’s icon in your browser’s bookmarks and every time you come across something you like, click on the icon – the app then takes a snap of your smile with your webcam and posts it along with a link to the content to the Kraft Mac & Cheese Facebook page. Part of Kraft’s overarching “You know you love it” strategy, the app is billed as the first that allows you to tag content with photos.