New York: Going Native

Jacqueline Bosnjak, the co-founder of IDEALOGUE and Q Department, despairs of modern art, would love to bunk up at De Niro’s TriBeCa hotel, chows down at Raoul’s, and thinks New York is a dream catcher.

What is the best and worst thing about working in advertising in New York?

The thing I hate the most is that it attracts all the bright, creative and ambitious young people, leaving us with the slow and self-obsessed to become our artists. Modern art is a disaster area. ‘Never in the field of human history has so much been used by so many to say so little…’ – a quote from Banksy that sums up my point of view.

What advice would you give to a visitor?

Walk in Central Park, go to Brooklyn and visit Babycakes, a vegan, gluten-free bakery on Broome and Orchard.

If you were booking a hotel in New York, where would you choose to stay?

Robert de Niro’s The Greenwich Hotel or Andre Balazs’s Mercer Hotel.

What do you miss when you are out of the city?

Grass-fed beef & Polarity Therapy.

What is the best American ad you have seen in the last few months?

I loved the ad/trailer for video game Dead Island, directed by Axis who are represented by Rhea Scott at Little Minx/RSA. bit.ly/axis129

And the best non-American?

I loved Burberry’s holographic runway show in China... bit.ly/burberry129

Where’s the best place to eat in New York?

The Waverly Inn and Raoul’s.

The best place to drink?

Q Department Director Series.

One table, four places. You and who?

Jeff Skoll of Participant Media, Fred Wilson of VC Union Square Ventures, writer William Gibson and environmentalist Paul Hawken.

Who do you/would you love to work with in the industry?

Some of my favourite people in the industry I work with are Rhea Scott at Little Minx/RSA, Patrick Milling Smith at Smuggler, Justin Booth-Clibborn at PSYOP, Gary Paticoff at RPA, Jon Kamen and James Spindler from @radical.media, Jerry Krenach at McGarrybowen, Melanie Baublis and Peter Gannon at Ogilvy, Philip Fox-Mills  at RSA, Eric Johnson at DDB Chicago, Tom Wright at 215 Agency, Jessica Dierauer at Y&R, directors Marco Brambilla, Joseph Kosinski, Juan Cabral, Marco Spier and Marie Hyon of PSYOP, Rupert Sanders, Todd Carey, editors Chad Sipkin, Angus Wall, Gary Knight, Maury Loeb, and there are many, many others...

If New York was a product, what would it be?

A dream catcher.

What is New York’s favourite pastime?

Making deals and shaping reality.

What’s your one-line life philosophy?

111,111,111 x 111,111,111 = 1,2,345,678,987,654,321.

What’s your favourite memory of New York?

Getting married in snow flurries in Central Park.

If you could ask God one thing, what would it be?

Do you believe in Karma?