...Creating a buzz
If you weren’t one of the 40-odd million people who made a soft-hearted hunter do all sorts of things to a bear on YouTube last year, then you missed out on one of the top interactive campaigns of 2010. Masterminded by French agency Buzzman for Tipp-Ex, this independent shop has been making waves in its local market since opening up for business in 2006.
The company was created five years ago by Georges Mohammed-Cherif, an ex-copywriter for the likes of Publicis and DDB, who was inspired by the advertising potential lurking in the World Wide Web. Unable to convince any of the big networks at the time that the future lay in digital, he took matters into his own hands and founded his own agency. And with a hit first campaign for burger chain Quick, business has been growing ever since, and Buzzman now lists the likes of adidas, Axe, Orange and Philips among its clients.
“Our aim is to make really creative solutions for our clients,” states Mohammed- Cherif, “and we don’t want to make lots and lots of campaigns but, for example, 10 really great campaigns. We want to make things that haven’t been done before, find new ways to communicate and to do good and creative work.”
But while some of Buzzman’s most notorious successes have revolved around the internet and interactivity, the agency is no one-trick pony. Strategy is key, and the agency is media neutral, working on everything from commercials to print and billboards. “What I want is to just be the best – to be really proud of the agency and make some good stuff, because for us this is a passion,” adds Mohammed-Cherif.
And with Buzzman’s reputation spreading far and wide and a few foreign clients already in the bag, including 20th Century Fox, the agency has got its eye on international expansion – so watch out for a Buzzman coming soon to a town near you.
Connections
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- Agency Publicis South Africa
- Agency Buzzman
- Creative Director Georges Mohammed-Cherif
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