NSPCC: Cartoon

A striking advert highlighting the horrors of child abuse, merging live-action with animation. A father batters his cartoon-character son, extinguishing cigarettes on his head, strangling him, and beating him until he soils himself in fear. The animated child gets up unscathed from each attack, as canned laughter plays in the background. Eventually the father chases his son down the hall, knocking him down the stairs, where the animated boy morphs into a real child, lying unconscious on the floor. Real children don't bounce back.