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Levi's – Levi's: Belly Button

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A simple yet effective advert for Levi's Superlow Jeans. Shot at waist height, the camera pulls in close on a lady's bare midriff. Suddenly, her bellybutton begins to sing along to the tune of dance hit 'I'm coming out'. The camera pans past several women, all in Levi's jeans with their stomachs exposed, and one by one their bellybutton's each break into song, joyful that they can finally be uncovered. Levi's Superlow Jeans: make them your own.

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