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The Creative Circle last night announced the winners of its 2022 awards, following the 77th annual awards event at the second UK Creative Festival.

During the course of the festivities at Dreamland, Margate, the death of Her Majesty The Queen was announced. 

After a moment of reflection, the event continued, seeing the year's Gold, Silver, Bronze, and special prizes awarded in a celebration of the very best work from the UK’s creative community. It also saw current Creative Circle president, global CCO at Leo Burnett, Chaka Sobhani handover the reins to Gabriela Scardaccione, global creative director of Science Magic.

The awards marked the closing of the second annual UK Creative Festival - a three-day event, sponsored by Dentsu Creative, that featured a variety of talks, panels, and workshops - designed to connect, educate, and inspire young untapped talent with the best of the UK creative communities.

All of the aspiring young creatives that attended the festival’s careers fair were invited to be in the audience of the awards. Not leaving empty-handed, they all took home a goodie bag, 100 of which contained a ‘Golden Ticket’, allowing them to claim a book crit from one of the Creative Circle’s Gold judges. The pack also included a creative challenge from sponsors Dentsu Creative of which two lucky winners will be offered a paid internship at the agency.

This year was the awards’ biggest yet, debuting expanded categories as well as several new ones - namely Animation, Writing, Packaging Design and Craft, Gaming, Experiential, and Media PR & Social. This growth saw award entries more than double last year’s already record-breaking figures, with 257 entrant companies judged by a jury representing over 306 different companies.

For the third year running, Uncommon Creative Studio was presented with Most Creative Agency, while Electric Theatre Collective was awarded Most Creative Post Production Company for the second. Most Creative Production Company went to RSA Films, Most Creative Music Video Production Company to Smuggler, and Most Creative Design Company to Design Bridge.

Just one campaign took home the coveted Gold of Golds - the Kiyan Prince Foundation’s Long Live the Prince, which saw Engine Group Limited, Engine Film, Framestore, Nineteentwenty, String & Tins, and EA all honoured.

The Kiyan Prince Foundation – Long Live The Prince

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Tiger Savage, Co-founder of Savage & King, was honoured with the President’s Award - recognising a person or organisation that has had the greatest impact on advertising this year.

With the festival increasing its ongoing support for the future of talent, free-to-enter New Talent categories were extended to celebrate emerging young creatives across more disciplines. Most Promising Photographer went to Amir Hossain of COMPULSORY., Most Promising Illustrator to Inès Pagniez of Jelly, Most Promising in Film Craft - Editing to Lucy Berry of Final Cut, and Most Promising Commercial Film Director to Ebeneza Blanche of Smuggler.

The title of Most Promising Creative Individual was awarded to Jessica Purchon of Forever Beta, while Most Promising Creative Team went to Sofie & Simone of Wonderhood Studios.

Jeremy Green, Managing Director of the Creative Circle and Founder of UKCF, comments: “I would like to extend a huge congratulations to all our 2022 winners. The standard of entries has remained remarkably high, with talent from all across the industry recognised. It makes me so proud of the work we continue to do, improving accessibility for and representation for aspiring young creatives - what a wonderful end to another record-breaking year!”

Once again, Creative Circle had pledged 10% of all award entry fees and 100% of membership fees to support greater diversity in the creative departments of the future through the Creative Foundation. The UK Creative Festival is also pledging its profits to the Creative Foundation.

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