Who We Think Will Win the Cannes Film Categories

Burberry: The Tale of Thomas Burberry

We said: "The Tale of Thomas Burberry was sweeping, and its all-star cast stylishly wooed and enticed us into wanting so much more of this story. Definitely one for the epic category"

Channel 4: We're the Superhumans

We said: "Channel 4's epic campaign We're The Superhumans for Rio 2016 Paralympics lived up to expectation once it was released, instantly capturing TV viewers' hearts and minds."

Donate Life: The World's Biggest Asshole

We said: "This ad from the Martin Agency was both really funny and also for a good cause, not a combination you see very often. Again, such a strong script and the production value brought to each vignette felt cinematic. "

H&M: Come Together

We said: "Like most pieces of Wes Anderson’s work, it’s expensive, delicious and crafted to perfection. I just have a tiny feeling that the director eclipses the product and idea a little. So it’s not as impressive as it is fantastic and lovely.  "

Kenzo: My Mutant Brain

We said: "Last year’s perfume ad, My Mutant Brain...Not only did it win Gold at last year’s shots Awards for Commercial of the Year – Online, over two minutes, but the spot from legendary director Spike Jonze broke the fashion film mould and has seemed to inspire subsequent perfume ads to follow suit and cast aside conventional choreography."

Malteasers: Theo's Dog; Dance Floor; Boyfriend

We said: "Campaigns like these are vital in helping to overcome this awkwardness and ensuring that disabled people are more visible in the media and public life."

Momondo: DNA Journey

We said: "Its theme speaks to all of us. It's emotionally gripping. We live in a time that is unfortunately still segregated and the series speaks directly against that."

Rustlers: 80 Years of Torment

We said: "Making stand-out work for a microwaveable burger that you buy at a petrol station is to be commended."

Samsung: Ostrich

We said: "Ostrich is an impressive blend of humour, next-level CGI, music and sound design. Really great storytelling."

Save the Children: Still the Most Shocking Second a Day

We said: "Don't Panic gave us the deeply moving and powerful Cannes Lions Gold-winning Most Shocking Second A Day - now the agency has followed up the spot with another heart-wrenching film."

Click here for our predictions for the non-film categories.