Lenz App Turns Anything Magenta into AR Screen
New AR app from Deutsch Telekom and Saatchi & Saatchi London launches with content from Gorillaz
Credits
powered by- Agency Saatchi & saatchi London
- Production Company Passion Pictures
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Credits
powered by- Agency Saatchi & saatchi London
- Production Company Passion Pictures
- Editing Company Speade
- Post Production Coffee & TV
- Sound Design Ravenscourt Studios
- Artist Gorillaz
- Editor Ben Crook
- Editor Papaya Dog
- Executive Producer Sophia Rothbart
- Executive Producer Tai Thittichai
- Executive Producer Cara Speller
- Creative Will Millner
- Creative Tom Cleeland
- Creative Bruno Di Lucca Goncalves
- Creative Barney Spiro
- Creative Harriet Ronn
- Director Papaya Dog
- Producer Rhun Francis
- Producer Lisa Mason
- Producer Matt Sexton
- Creative Director Will John
- Creative Director Franki Goodwin
- Project Manager Hitomi Kato-Moore
- Sound Designer Sam Farr
- Head of Planning
- Design Lead Daniel Reeve
- Regional Executive Creative Director Jan Teulingkx
- Head of Design
- Design Lead
- Regional Executive Creative Director
- Design Lead Talveer Uppal
Credits
powered by- Agency Saatchi & saatchi London
- Production Company Passion Pictures
- Editing Company Speade
- Post Production Coffee & TV
- Sound Design Ravenscourt Studios
- Artist Gorillaz
- Editor Ben Crook
- Editor Papaya Dog
- Executive Producer Sophia Rothbart
- Executive Producer Tai Thittichai
- Executive Producer Cara Speller
- Creative Will Millner
- Creative Tom Cleeland
- Creative Bruno Di Lucca Goncalves
- Creative Barney Spiro
- Creative Harriet Ronn
- Director Papaya Dog
- Producer Rhun Francis
- Producer Lisa Mason
- Producer Matt Sexton
- Creative Director Will John
- Creative Director Franki Goodwin
- Project Manager Hitomi Kato-Moore
- Sound Designer Sam Farr
- Head of Planning
- Design Lead Daniel Reeve
- Regional Executive Creative Director Jan Teulingkx
- Head of Design
- Design Lead
- Regional Executive Creative Director
- Design Lead Talveer Uppal
Forget about green-screen: new app The Lenz turns anything magenta into an AR screen.
Created for the telecoms company music and lifestyle program Telekom Electronic Beats, the app allows users to point their phone camera towards anything magenta, the brand's signature colour, to activate augmented reality elements, including video and visual elements.
To launch this new app, the brand and Saatchi & Saatchi London have teamed with Damon Albarn and Jamie Hewlett's virtual band Gorillaz, with content, artwork, videos and new music available via the app.
Though The Lenz will work on anything magenta; clothes, objects, or the convenient square of magenta at the bottom of this article, the agency will also be creating magenta zones in locations all over the world, including billboards, street installations and lights projected onto building. In a promo image released by the agency, one such zone of magenta grass found between Tower Bridge and City Hall in London.
So you can visit there, find an installation in your own city, or download the app and give it a go below:
Click here to see more of the best work from Saatchi & Saatchi London.
Connections
powered by- Agency Saatchi & Saatchi London
- Editing Company Speade
- Post Production Coffee & TV
- Production Passion Pictures
- Sound Design Ravenscourt Studios
- Editor Ben Crook
- Executive Producer Tai Thittichai
- Executive Producer Cara Speller
- Executive Producer Sophia Rothbart
- Producer Rhun Francis
- Design Lead Daniel Reeve
- Design Lead Talveer Uppal
- Design Lead Tomek Drozdowski
- Head of Design Bruno Di Lucca Goncalves
- Regional Executive Creative Director Jan Teulingkx
- Gorillaz
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