Martin Agency Brings Tactical Paint to Life
Now you can have walls like soft leather gloves thanks to CENTURY line for Benjamin Moore via Martin Agency.
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Credits
powered by
- Creative Director Vanessa Fortier
Ever sat at home or in your office, wishing you could stroke the walls for inspiration? Well the new CENTURY range from Benjamin Moore allows you to do just that.
Tactile paint that feels like a soft leather glove is now available in 75 colours.
Named CENTURY, thanks to the brand’s history as paint pioneers with over 100 years in the industry, the paint was created by craftsmen and can only be made in small batches, due to its complicated formulation.
CENTURY paint is produced in the Benjamin Moore workshop and aimed at designers, who want to enrich their living spaces and “stir the senses,” according to the brand’s designated website.
To promote the new line, Martin Agency created a minute-and-a-half-long stop motion film (above) in a full-size room using the paint to demonstrate the ease of its application. Watch the BTS video below to find out how it was created:
Connections
powered by
- Creative Director Vanessa Fortier
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