WCRS Swap Welsh Flags for Lobsters for Skin Cancer

This St David's Day, WCRS has changed the dragon on the Welsh flag for a lobster at 30 key landmarks as part of a skin cancer awreness campaign for Skin Care Cymru.

Across locations including Cardiff's Millennium Centre, Caerphilly Castle, and Mumbles Pier in Swansea, Welsh flags have been taken down and replaced with doctored versions featuring what WCRS are calling a 'Cymrustacean' - that is, a Welsh lobster, for a campaign entitled Don't Be a Lobster.

'By taking a well-known symbol of sunburn like the lobster and swapping it for the Welsh Dragon at a time we know Welsh eyes will undoubtedly be on their national flag, and launching this on the first day of spring – a time of year when surfers and other at risk groups head back outdoors – we hope to raise awareness for Skin Care Cymru’s initiative but also raise a smile at a time of celebration for Wales' said WCRS' executive creative director Ross Neil.

This disruptive campaign is also accompanied by a video showing the process of taking down the original flag from Pembroke Castle, which you can see below. Plus don't forget the obligatory hashtag, which in this case is #DontBeALobster:

With skin cancer diagnoses increasing by 63% in the last ten years in Wales, the agency and charity are hoping that this campaign will make Welshpeople take note of how they are caring for their skin as it heats up. As dermatologist Dr Avad Mughal notes, 'although Wales is often synonymous with rain, even when the sun isn’t shining, the UV rays can penetrate your skin, heightening the risk of various skin cancers.'