Shazam Makes Everything Shazam-able

Music recognition app Shazam has launched Shazam for Brands, a new initiative that allows anything - not just music - to be Shazam-able.

In exchange for marketers getting on board with Shazam for Brands, the app will allow advertisers to access the behavioural patterns of consumers and will offer musical sponsorships to use to target its audiences.

This initiative will turn virtually anything into a Shazam-able experience for consumers, including products and live events, which will be able to unlock additional features once they have been Shazam-ed.

Earlier this month Coca Cola experimented with the initiative by creating a new bottle design (above) that gave consumerss the opportunity to create videos of themselves lip-syncing the song that was featured on the bottle.

Like the QR code of the past, Shazam is trying to be the new piece of tech that links basically everything to the digital world. And as it has also been selected as the official music partner for this year’s Cannes Lions festival, it could have a much longer lifespan. To find out more about the initiative, click here.