BETC Paris Launches Old English Search Engine

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Ubisoft and BETC Paris have created a 19th Century Search Engine, an imagination of what a search engine would have been like in 1868 if the internet had existed back in the day.

Thought up to promote the upcoming release of new Assassin's Creed game Syndicate, out on 23 October, the agency's cool website, produced by MediaMonks, takes users back to the age of the industrial revolution and encourages searching with suggested criteria to enhance the experience. Terms to do with sport and the weather as well as random words syuch as 'fun' and 'teeth' are hinted at and the results make for entertaining material.

The latest installment of the popular game franchise takes place in London in the year of 1868, an era marked by unprecedented progress, but also social injustice with an oppressed working class people. The pages included in the build reflect this context and the campaign transports users to the time the game is set to go beyond the game's playing parameters.

The 19th Century Search Engine is a rich historical research tool, filled with hundreds of pieces of original content, accurate yet tongue-in-cheek, using real illustrations from the era. It allows users to discover the sometimes ugly truths of a celebrated epoch, before the launch of the game later this month.

By typing in typical search words the user discovers a society resembling a factory, driven by coal and sweat from its workers. The Search Engine reveals less known sides of Victorian London – learn about the beginnings of rugby, sell your molars to make a quick buck, educate yourself on etiquette and manners of the time or just laugh at the lolcats of 1868.

Get a closer look at the search engine and enter your terms at at this link.