Toyota Launches Bullshit Campaign Through Droga5

Toyota Mirai – Toyota Launches Bullshit Campaign Through Droga5

Credits

Agency Droga5

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Credits

Agency Droga5
Post Production The Mill New York
Editing Company Final Cut New York
Sound Design Sonic Union
Editor Patrick Colman
Editor JD Smyth
Director of Photography Luca Del Puppo
Art Director Daniel Sumarna

Art Director Pierce Gibson
Copywriter Bryan Wolff
Agency Producer Bill Berg
Executive Creative Director
Executive Producer Lauren Bleiweiss
Executive Producer Jeremy Chilnick
Chief Creative Officer David Droga
Chief Creative Officer Ted Royer

Production Manager Stacey Kleiger
Head of Production Sean Costelloe
Head of Production Viet-An Nguyen
Head of Production Ben Davies
Director Morgan Spurlock
Producer Colin Moneymaker
Producer Jason Bartnett
Producer Christian Kendrick

Creative Director David Gibson
Creative Director Christopher Palazzo
Creative Director Nathan Lennon
Head of Integrated Production Niklas Lindstr?m
Colourist Mikey Rossiter
Digital Designer
Mixer

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Hydrogen is the most abundant substance in the universe. It seems strange then why so many critics feel the need to bullshit the innovative ways the hydrogen fuel can be made from renewable sources.

Created by Droga5 in partnership with Toyota, this three-minute film launches a multi-part Fuelled by Everything series aimed to educate about the benefits or renewable energy.

In the first part of the series, director Morgan Spurlock joins with a dairy farmer, a mechanical engineer and a cow as they prove the new Toyota Mirai can actually run on bullshit.

The multi-series video campaign is launching through a dedicated Toyota Mirai website and additional digital properties with paid online media support.