Ibrahimovic Gets Autographed for the Hungry

UN – Ibrahimovic Gets Autographed for the Hungry

Credits

Agency Forsman & Bodenfors
Production Company New Land

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Credits

Agency Forsman & Bodenfors
Production Company New Land
Post Production Stopp
Editor Robin Siwe
Director of Photography Niklas Johansson
Art Director Staffan Lamm
Art Director Andreas Malm
Copywriter Fredrik Jansson

Agency Producer Jens Odelbring
Executive Producer Solal Michenmacher
Executive Producer Erik Torell
Production Manager Arnaud Le Mene Grade
Production Manager Sophie Hedberg
Director Gustav Johansson
Producer Sophie Tamm Christensen
Sound Designer Eric Thorsell

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For a charity it can be hard to reach a large audience while maintaining a relatively small advertising budget, but the UN World Food Programme has teamed up with Swiss football icon Zlatan Ibrahimovic to get its message across to a large-scale audience.

During the Paris Saint-Germain vs Caen French Ligue 1 match over the weekend (Saturday 14 February), PSG's top scorer celebrated another goal to his name by removing his shirt to reveal the names of 50 people currently suffering from hunger.

Ibrahimovic was cautioned with a yellow card for showing the temporary tattoos but the outburst successfully brought the issue to the attention of the mass football audience.

The campaign was created by Forsman & Bodenfors with the support of the UN World Food Programme and Paris Saint-Germain. Gustav Johansson directed the video through New Land.