Samsung Galaxy Goes Out of This World

Aliens have landed on Earth in a new spot for Samsung Galaxy and they’ve come with one goal – to defeat the football’s greatest strikers in a winner-takes-all battle of the sport.

Action-packed film The Training follows last year’s The Beginning, where a series of cinematic clips showed some of the world’s biggest football stars forming a team to fight against a gang of extra-terrestrial invaders.

In this follow-on, from agency Cheil Worldwide and produced by Psyop, the group of stars – team #Galaxy11 – are shown preparing for battle in a secret facility using Samsung Galaxy technology to lead them to victory.

Highly stylised visuals of holographic creations and hovering robot opponents lend to the futuristic mood of the CG training complex.

The four-minute extravaganza, directed by Laurent Ledru, has already racked up an impressive 40 million views on YouTube.

Ledru says: “Samsung is on the cutting edge of technology, so I wanted to create a place that would highlight this visually, while heightening the drama leading up to the ultimate battle.”

The spot was shot over a period of two months in London, Barcelona, Madrid, Munich, Prague and Manchester, with meticulous attention to the story and choreography.

Ledru built a large set to plan the shoot segments and filmed body doubles performing precise movements before he even met with the players themselves.

“Because of the athlete’s varying schedules we had to shoot each player separately. It was very important that each performance felt authentic to that athlete yet interacted seamlessly with the others,” adds Ledru.

“Each player was given instructions and guidance but we needed to capture them acting as naturally as possible in front of the green screen despite the CG elements that were to come later.”

Training footballers to play against aliens sounds like a near impossible task, but the story came together and each shot flows seamlessly into the next with Messi nailing his targets and Ronaldo embodying the glory of the arena.

The spot ends on a cliffhanger as the alien lord is shown looking down from his mothership, leaving viewers hungry for the upcoming Samsung Galaxy showdown ahead of the World Cup.