Virtual production: A real-time revolution for content creation
In 1928 Buster Keaton undertook one 'risk-it-all' shot to pull off a masterpiece but, says Simon Windsor, Joint Managing Director at Dimension Studios, a century later and virtual production means filmmakers have almost unlimited control and equal amounts of creativity at their fingertips.
How to... maintain safe shoots through an ongoing pandemic
Karim Naceur, Global Head of TV Production at BETC, tells us how to keep going amid the global pandemic, what changes need to be made to keep everyone safe and what the future of production will look like in a post-coronavirus world.
Authenticity, escapism, and imperfection
From Shutterstock’s Creative Director, Flo Lau, a discussion on how the key visual trends of 2020 will inform the direction of creativity in 2021.
Brands need to offer consumers escapism in 2021
Territory Studio's Co-Founder and ECD, David Sheldon-Hicks, examines the ways in which advertising needs to emulate the huge rise in popularity and usage of other platforms since the beginning of the pandemic.
Newsletters bring unsexy back
Meredith Rodriguez, Head of Sales, Marketing & Development at Stept Studios shares some insights on how, and why, email marketing became essential during 2020, and how important email will be for all of us during 2021.
What the rise of Gen Z means for advertising
Millennials are so last century; now is the time of the Gen Zers. But who are they and what do they want? The Moon Unit tracks what defines this new generation of consumers, examines their interests and explains why advertising needs to change if it has any hope of keeping their attention.
Shock ‘n’ troll: Is moral outrage stifling creativity?
Ever since Gutenberg invented the printing press, people have vented their spleens. Now, with huge social media reach at our fingertips, amplified by clickbait-chasing media, public opinion has the power to pull down brands in hours. But if the best creative ideas always polarise, when does healthy debate become something more sinister? Selena Schleh investigates.
Sustainability: The future of advertising, but not as we know it …
Tim Cumming talks to a range of industry creatives from both sides of the Atlantic about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics.
It’s time to reinvent the production wheel
Andrew Wonder, director and one of Tomorrow's founding partners, outlines his vision for a radical new anti-authoritarian production model based on cooperation and communication.
The pandemic changed everything, and it may just be the best thing to happen to our industry
2020 was "a bin fire of a year", no doubt. But can the 12 months which follow it usher in a new approach for an industry voted the least trustworthy in the UK? Dan Cullen-Shute, CEO of London agency Creature, says 'yes!'.
Run your own race: Resolutions after a year like no other
January often means setting ourselves a list of resolutions. But, after the year we've just had, says Nicola Kemp, Editorial Director of Creativebrief, 2021 calls for a new outlook on the goals we want to achieve.
Don’t 'tap into' diverse cultures in 2021, find ways to push them forward
Reflecting diverse perspectives needs to go beyond 'leveraging' them to honoring them, says Will Campbell, Co-Founder & CEO of Quantasy + Associates. It's time to end 'culture-jacking'.