How can brands get ahead of the game?
Brands have long sought to crack the code of gaming and reach those spending time in a place where marketing is still scarce. But as much as this community represents an opportunity, it also represents a significant challenge. Stephen Whelan speaks to brand leaders and gamers about relevance, authenticity and the quest to add gaming experiences.
Art directors; AI won't brush you aside, but it will paint a new picture for your role
Artificial intelligence will usher in many changes to a creative's role but, says VJ Anand, Executive Creative Director EMEA at VaynerMedia, change should be embraced, not feared.
Dawn of the dinosaurs: will AI kill off young creatives?
Dave Billing, ECD at Fold7, explores how AI could be stealing the less-than-glamourous jobs that help designers and creatives learn their craft.
Ad Infinitum: will machine learning change the industry forever?
As AI and its capabilities drive everyone to distraction, Tim Cumming stamps on his shattered ChatbotGPT plugin to talk to studio heads across the creative spectrum to discover how and where it is already being used, and what could be in store.
The age of AIsthetics
With what some are calling the fourth industrial revolution upon us (the first was steam/water power; the second, electricity; the third, computing) we tasked agency, production and strategy leaders to apply their genuine intelligence to issues around the artificial kind, asking them the following question: How do you think AI will impact creativity in the ad industry - positively and negatively - in the near future?
The allure of IRL – is Gen Z meh about the metaverse?
Brands may be curious about the impact of the metaverse and web3 tech, but just how much does the younger generations care? Sinead Lambe, Associate Director of Communications at Gen Z market research platform Imagen Insights wonders if these virtual realities have taken the world by the storm they were predicted to.
Sounding it out: The future of sound design in the wake of AI
Rich Martin, Head of Sound at Absolute, has been listening out for the disruptive explosion ignited by artificial intelligence as it lays waste to the creative sector. But that noise hasn't been heard, and he explains the reasons it might never be...
Weird Science: mixed media in the age of AI
Fresh from creating a nightmare-inducing experiment in the form of Synthetic Summer, Private Island director/co-founder Chris Boyle dissects the explosive impact of the AI tools at our disposal nowadays, and what understanding it now will mean for the future.
Why the children of the metaverse need a safe space
Generation Alpha is growing up with - and benefiting from - the metaverse as part of their daily lives. But, says Lucy McMullin, Strategy Director at EssenceMediacom, with these benefits also comes risk.
Carl Erik Rinsch: finding the new tools of the trade
Since the turn of the century, Carl Erik Rinsch has worked at the pioneering edge of tech and creativity. Now the era of AI is upon us, he talks to Tim Cumming about technology, creativity, evolution and why nothing will be quite the same again.
The actualities of virtual production
There are misconceptions about the realities of working with unreality – Stephen Barnes, Founding Partner and Creative Director at marketing and content agency Collective, outlines the pros and cons of VP.
Capitalise on AI but make sure to take consumers with you
Artificial intelligence is entering the mainstream and brands are using it in a variety of ways. But, says Kevin Joyner, Director of Data Strategy at Croud, while brands should be confident about using AI in their businesses, they shouldn't conceal its use because consumers won't thank them.