Why no one cares about ads any more (with one significant exception)
Collective experiences can super-charge an ad but, says The Moon Unit, with the advent of streaming platforms and the fragmentation of viewing habits, those experiences are increasingly hard to come by... but not impossible.
IFBI’s curious calamities
This comic campaign for Indiana Farm Bureau Insurance (IFBI) imagines an array of unusual accidents that call for expert cover.
NFL reaches out to the kids Born to Play
The NFL's Super Bowl offering is a celebration of both the game itself and of the league’s international football development program.
Why the Super Bowl spots with cultural signals won the game
After looking at this year's Super Bowl spots, VJ Anand, ECD EMEA and Global Creative Operations at VaynerMedia, thinks that the brands that scored highly are those which used cultural signals wisely.
How WW7 basked in the Legend of the Lizard
As part of GEICO's Super Bowl activity, The Martin Agency tasked WW7's David Shafei with creating a mockumentary that answered one of the great brand mascot enigmas: where did the GEICO Gecko come from? Here, Shafei shares with shots the delicate steps it takes to unmask an icon.
How Adam Morse brought his Super Bowl vision to life
Employing authentic storytelling and innovative in-camera techniques, the director's debut Big Game spot offers a first-person perspective of Javier, a visually-impaired protagonist, as he captures moving moments through the lens of his Google phone, seamlessly showcasing its guided frame feature. shots caught up with the director to find out more.
Edie Falco is cheesed off
This powerful campaign for animal rights organisation PETA, stars The Sopranos actor in an emotional fable about a diary-based abduction.
988 Lifeline’s bogus bliss
This thought-provoking PSA for the Oklahoma Department of Mental Health finds the pain beyond the fantasy of constant joy presented in advertising.
Tim & Eric make moisturising magic with Michael Cera
In one of the biggest splashes of the Super Bowl, professional oddball Michael Cera lends his star presence to a namesake cream, CeraVE.
Volkswagen's ode to America
From the humble Beetle's first arrival to its influence on iconic cultural moments, the German car manufacturer's heartfelt Super Bowl spot celebrates multiple generations of American VW lovers.
KIA’s lightbulb moment
A young figure skater finds an ingenious way to share her performance with her grandfather in the car manufacturer’s touching Super Bowl spot.
GEICO Gecko's tail of resilience
In a 15-minute 'documentary', WW7's David Shafei finds out the truth behind everyone's favourite reptile mascot.