Does spending millions of dollars give brands the right to write off creativity?
One week on from the Big Game, Shobha Sairam, EVP, Chief Strategy Officer at 22Squared wonders if the potential of the coveted SB brief is being squandered.
Be kind and rewind this retro Blockbuster spot
Played exclusively as part of the World's Last Blockbuster's Super Bowl screening party (on VHS, natch), this apocalyptic tribute to the last bastion of rentals is a nostalgic treat from Atlantic New York.
Super Bowl 2023: shots top ten
The game has been played, the calls hotly debated and, most importantly, the ads have been devoured by a hungry audience. You can see every commercial screened during the Super Bowl on Source/shots exclusive Slate, but here the editorial team have whittled it down to their top ten.
TD finds the funny in money
Jeff Low directs a pair of comic spots for the investment brand's Super Bowl campaign.
Crown Royal’s Canadian cool
Dave Grohl stars in this engaging big game campaign for the drinks brand directed by Jake Scott through RSA, and created by Anomaly.
NFL champions women’s flag football
Mexican star player Diana Flores shows off her skills in the National Football League’s fun Super Bowl spot by 72andSunny.
Ram Trucks – coming along nicely
The auto brand promotes its EVs with a hilarious spot about the little-known men’s health issue of ‘premature electrification’.
Tubi’s bunny burglary
People are kidnapped by oversized lagomorphs in the video streaming app’s fantastical Super Bowl spot directed by Tom Kuntz.
It's a dogs life for Amazon
A plan is put in place when a family dog constantly misbehaves while his owners are out of the house.
Kia's Binky Dad saves the day
A devoted dad and his trusty four-wheeled steed capture hearts in Kia’s action-packed Super Bowl spot by David & Goliath.
Adam Driver races towards The Singularity
Following on from its entertaining teaser, Squarespace makes use of its fleet of Drivers in a Matrix-esque spot from SMUGGLER's Aoife McArdle.
The top 10 alternative rules for Super Bowl spots
Whether it's checking on Will Ferrell's availability or referencing all those memorable Super Bowl spots from years past, like that one with the kid, or that one that had a dog in it, Matthew Charlton, CEO of Brothers & Sisters London, has got you covered.