Rough trade
TD Easy Trade promotes its simple to use investment platform with a comic spot about a young man’s fear of the finance world.
How Lucky Generals struck gold at the Super Bowl
London agency Lucky Generals has taken on America at its own game over the last five years, creating brilliantly funny – and very well-received – Super Bowl commercials for Amazon Alexa. Here, we ask Creative Gareth Morgan about the secret of their success, and how to make a celebrity-packed spot stand out.
Gillette’s smooth operator
The Proctor & Gamble brand marks its first Super Bowl ad after a 16-year absence with an enjoyable spot that’s as slick as a wet blade sliding through foam.
The secret to Super Bowl success is to make a complex art form look simple
So, what scored big at this year's Super Bowl? According to Jon Evans, CMO at System1, which tracks viewers' emotional engagement, the brands that won out were those which combined comfort with comedy. A simple recipe... if you know how.
How GSP and Untold Studios pushed it for Frito-Lay
With photorealistic creatures and a hilarious acapella rendition of Salt-N-Pepa's classic, Frito-Lay's Push It was one of the Super Bowl's winners. We sat down with the agency and VFX house to find out how they did it.
Miller64’s dim sum
The beer brand’s Super Bowl spot calculates the comedy in daft maths.
General Motors’ evil (un) dead
Twenty years after the last installment of the Austin Powers film franchise, the auto giant's Super Bowl spot resuscitated everyone’s favourite bonkers baddie.
A fresh look at Bel Air
Now this is a story all about how Will Smith stars in a new Super Bowl-aired spot for a re-imagining of his smash hit TV show, The Fresh Prince of Bel Air.
Jim Jenkins' strange choices
In a funny Super Bowl spot for YouTube's TV offering, a series of odd folk make their displeasure in sensible options known.
Travels or trinkets?
Ewan McGregor appears in Expedia’s Big Game ad to ponder the value of experiences over the purchasing of stuff.
Larry David Larry Davids through history
The Curb Your Enthusiasm star plays a thicket of idiots in this funny spot for FTX.
PEMCO’s ambitious apparel
For the first time in the brand’s history, the auto insurer runs a regional spot in the Super Bowl.