How Henry Hobson crafted an Olympic double-decathlon
shots speaks to director Henry Hobson about how he managed to put the viewer into 20+ sports through dazzling first-person photography for Discovery+.
Highlighting sport's inbetweeners
Dalia Burde of Avocados & Coconuts talks to Tim Cumming about stepping off sport's "well worn 'champion' path", the future of sports advertising, finding stories in the moments in between the action, and how those stories drive audience engagement.
When a sports commercial goes full length
In 2010, director Matt Ogens filmed a piece for Toyota at the Maryland School for the Deaf. In 2021, his 40-minute special premiered on Netflix, this time following a new deaf student-athlete and his journey into adulthood.
The World Cup will be a chance to right England’s racist wrongs
Tom McGirr, Head of Strategy at The Wild, reflects on the England football team's recent Euros defeat, the racism that followed it, and what advertising can do to counteract such behaviour.
Raising the bar
As ex-professional rugby players turned directors, brothers Michel and Nico Arribehaute have parlayed their sporting experience into stories of passion that transcend purely physical achievements. From Muay Thai to Irish football, Formula One to the Winter Olympics, their track record is enviable – and they’re now looking beyond the sports arena for new challenges.
How to shoot a sailing race
Sebastian Slayter and Chelsea Slayter, a husband-and-wife DP and Director team, were in charge of shooting footage for American Magic, a Challenger for the 36th America’s Cup. Here, Sebastian talks about the lessons they learned on and off the water.
Tokyo 2020: No fans. No fun. No marketing future?
With the delayed Tokyo 2020 Games officially opening today, Andy Gallagher, Vice President of Client Engagement at Analytic Partners London, looks at how the pandemic-hit event can still end in a podium finish for some brands.
When is production like a sports team?
Mike Warzin, a director for Arts & Sciences, and a lifelong sports fanatic, takes us back to Chicago in the 90s to tell us why a production crew is like a sports team.
Par for the cause: the rise of 'sportivism'
Brands have always sought to harness the godlike power of sports personalities but, these days, sporting partnerships are less about shifting product, more about pushing social change. From the rise of ‘sportivism’ to a new squad of TikTok influencers, Selena Schleh examines how -and why – the goalposts have moved.
Why storytellers need to elevate female athletes in the right way
Leah Forsyth-Steel, Managing Director at HarrimanSteel speaks to the responsibility of the industry to stop 'celebrating' women in sport for the wrong reasons.
How Factory Fifteen filled Tokyo with easter eggs
The Nexus collective, made up of Kibwe Tavares, Jonathan Gales and Paul Nichols, tell us how pre- and post-Covid planning, animation, VFX and shoots 1000 miles apart combined to create a disorientating journey through an Olympics-themed Tokyo.