emPOWERING neurodiversity; the creative edge our industry needs
With so much significance put on 'out of the box' thinking, why isn't there more thought given to those with neurodiverse traits? Athene Parker, emPOWER Breakfast Founder and autism advocate, says that being neuro-inclusive isn't just a nice approach, it's imperative for creativity.
Thinking in pictures: why dyslexia is film production's secret strength
Though their dyslexia presents difficulties in reading and writing, Daisy Thomson, Head of New Business, and Sophia Ogilvie, Production Manager at Mad Cow Films, share how their visual way of thinking enhances problem-solving, script development, and project management.
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Leading with ADHD: why neurodiversity is the secret sauce to better businesses
With their unconventional ways of thinking and ability to connect with diverse audiences, Melissa Chapman, CEO of Jungle Creations and The Wild by Jungle, explains why neurodivergent leaders can be a company's greatest strength.
I’m not normal... but why do I need a label for you to tolerate me?
Labels can be useful. On jars, for example, because who wants decaf coffee after a late night? Or at large industry gatherings where there're too many names to remember. But sometimes, says Amy Kean, labels are unnecessary, and seem more about absolution than assistance.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
All the colours of the spectrum: embracing neurodiversity in adland
As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.
The neurodiverse edge: the untapped potential in creative industries
The ad world thrives on innovation, yet often conforms to trends that exclude neurodivergent individuals. Kicking off shots' neurodiversity focus, lecturer/strategist and brand consultant Dr Vina S. Theodorakopoulou explains how, by embracing neurodiversity, brands can tap into new revenue streams while boosting inclusivity.