How OK Go turned a 'simple' concept into a 577-hour experiment
Co-directors Chris Buongiorno and Damian Kulash talk us through the extensive planning, numerical headaches, and mental stamina it took to shoot the A Stone Only Rolls Downhill music video.
How Coldplay's video is a window on the world(s)
Blinkink's Isabel Garrett shares the incredible feat of bringing 27 other filmmakers and artists together – in a mere four weeks – to create a patchwork planet in film: a montage musing on the variety of life through a multiplicity of POVs from around the globe.
Playlist: Daniel Olaifa
We spoke with Daniel Olaifa Music Supervisor at BBH London, about tiny desk concert perfection, eyeing up some Teenage Engineering gear, and secret dance classes...
Hannah Lux Davis: the high priestess of pop promos
With her knack for crafting blockbuster music videos that attract record-breaking numbers of eyeballs, it’s no wonder pop’s elite are flocking to London Alley director Hannah Lux Davis. Her secret weapons? Impeccable styling, bold choreography - and a ‘pretty gritty’ aesthetic.
Pennacky: Shooting out of the ordinary
Japan’s rising star of the music video world talks to Tim Cumming about his distinctive work, his methods and aesthetics.
Playlist: Leo Aguirre
We spoke with Park Pictures director Leo Aguirre about his Minolta TC-1 and Korg Kaossilator Dynamic Phrase Synthesizer, experimental jazz playlists, and the inner workings of the promo industry.
Music videos; we love you, and we need you
If video killed the radio star, on who or what do we blame the fall of music videos? Ok, so promos aren't dead but, says Elliott Starr, Creative Director at Impero, they are much diminished, and the creative industry is the worse for it.
Sophie Jones: A Few Of My Favourite Things
The Somesuch director/photographer talks to us about the captured memories that fuel her creativity.
How RUFFMERCY brought inhalation to his animation
Tasked with creating a dance-based promo inspired by the act of breathing, the animation director, aka Russ Murphy, explains how he used rotoscoped live action and hand-drawn animation to create his mesmerising music video for ANiML’s track Breather.
Playlist: WAXXWORK
We hear from Art Practice directing duo WAXXWORK consisting of Timothy Casten and Vikesh Govind. Here they talk about representation in music videos, the wonder of Google Docs, and watching their Director’s Label DVD collection.
Tanu Muino: shooting for the stars
Known for her madcap collaborations with artists from Harry Styles to Dua Lipa, Ukrainian-Cuban director Tanu Muino’s music videos are defined by bold styling, daring choreography, and captivating architecture. From performing arts clubs to MTV, she reflects on the influences that shaped her vision and encourages the industry to collaborate with Ukrainian talent.
Playlist: David J East
David J East is a partner and creative director at Imagine This. Here, he chats about the dream of working with the Gallagher brothers, looking at paintings for inspiration, and his love of penguins.