Talkin 'bout my inspiration
Our final look at the work that brought ad champions into the industry sees eight greats recall the spacemen, gerbils and slaps that left a mark.
Why conflict can inspire creativity
Sometimes a calm, compliant approach can pay dividends but, in other scenarios, pushing back is the best way to move forward. UNIT9 director Anthony Rubinstein takes a look at how conflict can sometimes be the path to creativity.
The world we were born into no longer exists
Musing on the Pixar mantra 'The art challenges the technology, and the technology inspires the art', Chris Boyle, director and co-founder of mixed-media production studio Private Island, explores how humankind's creative evolution is linked to our – eventual – willingness to embrace and be stimulated by new tools.
Talking 'bout my inspiration
Continuing this month's Inspiration focus, shots catches up with seven creatives from all corners of the industry to discover the spots that sold them a career in advertising.
The importance of being mentored (and what’s AI got to do with it?)
Mentorship has always been vital to creative growth and inspiration, but how does it stand up in an AI-driven world? Chad Sipkin, owner/editor of Consulate, explains why human connection, collaboration, and hands-on experience still surpass machine learning’s capabilities, ensuring that artistry remains at the heart of the process.
The key to creative freedom is thinking like a kid
We're all born with childlike creativity, with abundant imaginations and the ability to embrace wonder. But, asks Florence director Kelsey Laroche, when does that stop, and why? And, more importantly, can we learn to grab hold of it again?
Kika Douglas: full-spectrum creativity
Chief creative officer at 180 Amsterdam Kika Douglas discusses the power of getting noticed, the secrets to leading and inspiring your clients as well as your team, and the expansion of female creatives across the industry
Inspired thinking; the ads that made me
As we continue this month's Inspiration Focus, we hear from five more advertising luminaries who reveal the commercials which persuaded them to get into the advertising industry.
Wetherspoons; fashion inspiration to be floored by
You can be inspired by many things; poetry, art, the glint of sunlight off a crystal clear lake or, in this instance, the brilliantly garish carpets on the floors of Wetherspoons bars. Here, Jack Snell, a creative at BMB London, talks about how he and his creative partner Joe Lovett decided to create a fashion line side project from pub chain floor fabric.
Border force; the power of creative constraints
From tight budgets to production logistics and legal compliance, are constraints the boundaries of creativity, or its foundation? Selena Schleh talks to industry insiders about the pros and cons of restrictions – both external and self-imposed - on the creative mind.
Scroll, swipe, repeat: are inspiration echo-chambers destroying our creativity?
Will Sansom explores how bite-sized content erodes our ability to be original, and what we can do to salvage it.
Talking 'bout my inspiration
What was the spot that brought you into advertising? shots speaks to some of the globe's top creatives to find out which commercial sold them more than just the product.