Fatima Ansari's reasons to be fearful
Continuing our series in which industry voices share thoughts on angst in advertising and in general, we speak to Fatima Ansari, Global Senior Copywriter at Publicis One Touch, who shares her belief that fear can be both friend and foe.
Fear of losing control: how brands can thrive in the creator economy
Conscious Minds CEO and ECD Cam DeArmond explains why businesses shouldn't be afraid to collaborate with content creators in this 'era of influence', where authentic partnerships can be formed to achieve maximum impact.
Jamila Hardy's reasons to be fearful
Continuing our series in which industry voices share feelings of fearfulness about advertising and in general, we speak to Jamila Hardy, a visual artist and producer-in-training at Dark Energy Films, to hear how the younger generation is coping with a worrisome world.
How consumers are responding to the cost-of-living crisis and what that means for brands
It's scary out there, and there are lots of fears to choose from; from a pandemic and climate change to war and an ongoing cost of living crisis. But there are ways that brands can help, says Sophie Lewis, Chief Strategy Officer at M&C Saatchi London, just remember these three things...
Drink in the change: why alcohol brands need to tap into modern culture
Guinness is the latest drinks brand to release a no-alcohol version amid younger people's shift away from alcohol consumption. We speak to four agencies and ask whether successful alcohol brands should fear the new generation's less booze-fuelled focus.
Consumers are battling inflation fears and brands need to fight with them
Ella Jenkins and Sarah Evans, Senior Consultant in Behavioural Science and Consultant in Business Transformation at Ogilvy UK respectively, examine how recent financial fears have impacted consumers and how brands, by employing value-based innovation, can help both their customers and themselves.
Dan Mace: facing his fears
Dan Mace burst onto the scene as a bright new directorial talent. Success in commercials followed, ahead of a triumphant YouTube career and collaboration with a Hollywood A-lister. But fear, anxiety and ego led to depression, alcohol and drugs. Here, Mace discusses not only facing those fears, but how they helped him flourish.
The fear factor
Fear is everywhere – a driver for communications as much as of behaviour, but how brands and creatives are resorting to fear is changing. Tim Cumming spoke to industry pros about anxiety in advertising.
How advertising falls into fight, flight or freeze... and what to do about it
Faced with fear, humans generally have three responses; run and hide, play dead, or come out swinging. But those responses evolved from a time when danger was almost always life threatening. So, how do they relate to today's fears? The Moon Unit reevaluates our fight, flight and freeze responses for a modern world.
Tony Cullingham's reasons to be fearful
Continuing our frighteningly good series in which industry pros share thoughts on angst in adland, and in general, we speak to the legendary Tony Cullingham. The former Watford Advertising Course leader, now head of BBH London's incubator course The Barn, shares musings ranging from tales of genuine wartime horror, the hunt for brand conscience and his worries about his aggressive eyebrows.
Fear is the fuel for creativity
Kevin Chesters, CSO and Co-Founder of Harbour, argues that, far from hiding from it, we should be embracing fear as the 'spidey-sense' that lets us know when we're onto something creatively exciting.
Rankin's reasons to be fearful
In the first of our frankly terrifying series on what gives advertising pros the jitters – we speak to Rankin, world-renowned photographer and founder of agency Rankin Creative, about the impact of anxiety on society, creativity and the industry in general.