Fashion Focus

Insight
28th Apr 2023
Are models out of fashion in advertising?

Are models out of fashion in advertising?

Is the age of the size-zero pin-up over for TV commercials? The Eye Casting's Jody Furlong answers our questions on the best-dressed ad stars.

Insight
26th Apr 2023
Dream's World

Dream's World

Exploring the intersection of fashion, editorial, branded content and music, Tom Dream’s whimsical, retro aesthetic is in high demand from brands looking for an alternative to off-the-peg fashion films. Selena Schleh meets the director in his hometown, the hip seaside resort of Margate, Kent.

Inspiration
25th Apr 2023
On My Radar: Eno

On My Radar: Eno

Ruffian director Eno on the uplifting creative activation of sparkling water, the sometimes unforgotten social platform, and his new short film, Sustainable, a satirical take on the fashion world's unusual trends.

Inspiration
24th Apr 2023
Laura Marciano: A Few Of My Favourite Things

Laura Marciano: A Few Of My Favourite Things

The Curly Films director details the paintings, the programmes, and the... er... stripper shoes that keep her creatively inspired.

Insight
21st Apr 2023
Apocalypse gown

Apocalypse gown

Estimates are that around 10 per cent of global emissions are caused by the clothing industry. Kara Pecknold, Vice President of Regenerative Design at global creative consultancy frog, muses on the future of fashion during an ecological crisis.

Insight
18th Apr 2023
Burberry and beyond: the evolution of fashion films

Burberry and beyond: the evolution of fashion films

There’s a new spirit of story, celebration, experimentation and out-and-out wonder embedded in a new generation of high-end fashion films. Tim Cumming grabs his gladrags and investigates.

Inspiration
18th Apr 2023
On My Radar: Chad Sipkin

On My Radar: Chad Sipkin

Consulate editor Chad Sipkin talks fashion films, FaderPorts and why 'short-lived assets' have brought confusion as well as creative freedom, as he reveals what's on his radar.

Insight
17th Apr 2023
One small step for MENA: How Gen-Z is shaping the future of a region

One small step for MENA: How Gen-Z is shaping the future of a region

As Generation Z's influence continues, Zoha Zoya, Head of Experience Design at R/GA London, examines how brands in the MENA region - especially fashion brands - are using that demographic's penchant for social media platforms to unlock a new approach to advertising.

Insight
14th Apr 2023
Forever in green jeans

Forever in green jeans

The Greatest Story Ever Worn celebrated the 150th anniversary of the iconic 501s. With sustainability a growing concern in the fashion industry, Levi’s has been working on giving the 501’s an environmentally friendly overhaul for years. shots spoke to Paul Dillinger, VP Global Product Innovation at Levi Strauss & Co, plus Tom McQueen, Group CD at Droga5 about the transformation of the classic trouser.

Insight
13th Apr 2023
What Gen Z think about fashion in the metaverse

What Gen Z think about fashion in the metaverse

While some of us are still grappling with what the metaverse actually is, Lucinda Brooke, Strategy Director at The Upside, says that Gen Z has embraced this new frontier and, as far as fashion goes, has decided it definitely isn't a case of the emperor's new clothes.

Insight
11th Apr 2023
Composite professional

Composite professional

Filmmaker, illustrator, former model, philosophy graduate, mother of three – there are as many layers to Cadence Films director Quentin Jones as there are to her creative animated collages – which have enraptured luxury fashion brands from Chanel to Jimmy Choo.

Inspiration
11th Apr 2023
On My Radar: François Vogel

On My Radar: François Vogel

REVERIE Content director François Vogel has collaborated with an array of fashion brands and here gives us some fashion-themed insight as well as highlighting some of the things that are currently on his cultural radar.


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