HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Albert Heijn helps its elf to Christmas
A sweet spot for the Dutch supermarket chain sees Santa's helpers hard at work making decorations.
How Christmas ads gave a shaky nation something to hold on to
Born Social's Strategy Director Maihri Gill explains how in a year defined by uncertainty and emotional fatigue, Christmas advertising didn’t try to dazzle us. Instead, it tried to steady us, offering small pockets of familiarity and comfort when the country’s foundations felt wobbly.
Grindr’s pea-gee rated love story
A queer couple invent a dinner-table-appropriate meet-cute in the LGBTQ social networking app's first-ever Christmas ad, directed by Leve Kühl.
Avanti highlights the risks for runaways
The rail network and children’s charity, Railway Children, have partnered on a touching film about a young girl who goes astray on her journey to school.
Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
The McDonald’s Netherlands AI ad was pulled and, honestly, it's the correction the industry needed
Toby Walsham, Founder and CEO of Made By Humans, dives into how the rush into AI has exposed deeper creative issues.
From Keira and Joe to dolls and dinosaurs: Who won Christmas?
Algy Sharman, Chief Creative Officer of Joint London scours the big brand’s 2025 festive spots looking for festive feels, freshness and good use of holid-AI.
Havas decks the halls for El Corte Inglés
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
It's Grease on Earth, as John Travolta's Santa is back
The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.
Joseph Mann gives the Dutch State Lottery some luck
A grumpy neighbour sees the kindness of others in this lovely stop-fram animation from TBWA\NEBOKO, Blinkink and animation director Sam Gainsborough.