Cannes Contenders: Japan
Diana Ganea, Art Director at UltraSuperNew, looks at some of the amazing AI-related, stunningly filmed and ingeniously situated campaigns that might pick up awards for the region.
Cannes Contenders: Argentina
Gianluca Fallone, Executive Creative Director at 1stAveDesign, shares the Argentinian campaigns he thinks could cause a stir at Cannes, including football murals, winemaking maps and Messi-fuelled magic.
Cannes Contenders: USA
John Bleeden, SVP, Global Executive Creative Producer at FCB, looks at the fake smiles, frightening simulations and finger swapping that could pick up Lions this year.
Cannes Contenders: Germany
These Cannes Contenders have been compiled by David Stephan, Co-Founder and CCO, and Lucas Schneider, CCO at David+Martin. Here they select the best of German supermarket, tech, fashion and lifestyle ads, that could all win some Löwen in 2025.
Cannes Contenders: UK
From period myth-busting to Mentos explosions, Franki Goodwin, CCO of Saatchi & Saatchi London picks a selection UK campaigns she believes have what it takes to win big at Cannes.
Cannes Contenders: Sweden
Daga Simonsson, senior copywriter at Forsman & Bodenfors, picks the five Swedish campaigns she believes will go far in this year’s Cannes Lions, including lunar energy, a shoeless caveman and witchcraft to scare Putin.
Cannes Contenders: Out of Home
Hugh Todd and Dan Dawson, Co-Founders of the podcast Behind the Billboard, get out on the streets to highlight the best of out of home advertising and the campaigns that might strike gold in Cannes next week.
Cannes Contenders: Branded Entertainment
Morgan Whitlock, Managing Director and Executive Producer at The Sweetshop London, examines some of the longer-form work that he believes could make the jury sit up an take note in Cannes.
Cannes Contenders: Canada
From late-night DMs to tech that tackles toxic gamers, Jordan Doucette, CCO McCann Worldgroup Canada, hand picks five punchy and purposeful campaigns she predicts could win big in Cannes.
Cannes Contenders: Denmark
Tim Pashen, Creative Director at Worth Your While in Copenhagen selects work from his region that he feels deserve some love from the Lions, including a plea for the EU, an operatic chimp and a Shakespearian take on subtle racism.
Cannes Contenders: Belgium
These are the Belgian campaigns that Kwint De Meyer, Chief Creative at BBDO Brussels is genuinely jealous of, so he really hopes they take home a Lion (or two).
Cannes Contenders: Ireland
From Leprechaun laws to Lidl lookalikes, Ger Roe, creative leader and Board Creative Director at Publicis Dublin, shares a line-up of excellent work he thinks will scoop Lions for Ireland.