Will Sansom
Scroll, swipe, repeat: are inspiration echo-chambers destroying our creativity?
Will Sansom explores how bite-sized content erodes our ability to be original, and what we can do to salvage it.
Virtual sanity
Will Sansom explains why a reality check is needed to unlock the true magic of VR for brands.
Advertising's triangle of happiness
In his latest column, Will Sansom blends Maslow’s Hierarchy with modern workplace challenges, giving the creative industries a five-point-plan to address the nurturing of young talent.
The Die Hard effect: seasonal ads that aren’t about Christmas
In the first of his monthly strategic columns, Will Sansom identifies a distinction that could unlock a McClane-esque new world of insight for next year’s festive campaigns.
From VFX to SNL: the Diva-lution will be televised
Whether it's putting Pedro Pascal behind the wheel of a Mario Kart or force-feeding grannies low-fat ice-cream, YouTube OG Mike Diva brings his unique skillset and humour to all of his projects. Will Sansom sits down with the versatile wunderkind to find out how he brings his projects to life.
Clicker bait: The Last Of Us, Carl Jung and the connective power of fear
Strategic Consultant Will Sansom looks at how the HBO blockbuster's philosophy on attachments through adversity can relate to brand/consumer relationships.