Tomas Gianelli
Insight
11th Dec 2025
Let's get real: Reality is today’s most valuable currency
It's hard to trust your eyes and ears these days. As the world becomes drenched in fakery, Tomas Gianelli, Executive Creative Director at DUDE London, believes that the answer for brands, artists and - by extension - audiences, lays in keeping it real.
Insight
18th Dec 2024
AI’s takeover; the human touch is irreplaceable
Artificial intelligence has been front and centre in 2024, so much so that many of us might be sick of hearing about it. But Tomas Gianell, Creative Director at DUDE London, asks you to bear with him for one more piece on AI, one that looks at why the brands that decide not to rely heavily on AI are the ones that will reap the rewards.