Tomas Gianelli

AI’s takeover; the human touch is irreplaceable

Artificial intelligence has been front and centre in 2024, so much so that many of us might be sick of hearing about it. But Tomas Gianell, Creative Director at DUDE London, asks you to bear with him for one more piece on AI, one that looks at why the brands that decide not to rely heavily on AI are the ones that will reap the rewards.