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Thomas Kolster

Thomas Kolster

20th Jul 2020 Insight
Why brands doing good fail, and what you can do about it

Why brands doing good fail, and what you can do about it

Marketing activist on a mission and branding and sustainability professional Thomas Kolster argues that brands trying to save the world can be problematic and that instead of them trying to work out why they matter, they need to understand who they can help consumers to be.

Thomas Kolster

Thomas Kolster