Thomas Kolster
10th Jun 2024
Inspiration
Cannes Contenders: Denmark
Thomas Kolster, aka Mr. Goodvertising, marketing activist, author and speaker chooses potential contenders in Danish advertising including space burgers, safe sex and the sounds of nature.
20th Jul 2020
Insight
Why brands doing good fail, and what you can do about it
Marketing activist on a mission and branding and sustainability professional Thomas Kolster argues that brands trying to save the world can be problematic and that instead of them trying to work out why they matter, they need to understand who they can help consumers to be.