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The Moon Unit

The Moon Unit

23rd Nov 2022 Insight
What do this year’s Christmas ads tell us about society?

What do this year’s Christmas ads tell us about society?

What might the release of this year's crop of Christmas ads tell us about the world we're living in? From being sad and lonely to having doubts about the economic engine of capitalism, The Moon Unit examines some festive fears.

12th Oct 2022 Insight
Parody ads that hit harder than the real thing

Parody ads that hit harder than the real thing

Things aren't always what they initially seem, particularly with parody ads where shocking satire can hide behind a mask of normality. The Moon Unit explores the evolution of spoofing and examines why, in the world of parodic advertising, comedy has given way to culture-jamming.

16th Sep 2022 Insight
The lure of the new… and how to hack it

The lure of the new… and how to hack it

Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.

15th Jul 2022 Insight
Break taboos... win awards?

Break taboos... win awards?

Half of the battle, says The Moon Unit, is to attract attention, and breaking taboos can certainly do that. Whether it's admitting your product was terrible, bulldozing women's health barriers or alluding to defecating your pants, it'll get you noticed and possibly win you an award or two. But things don't always go to plan... especially if you're conjuring images of incest.

22nd Jun 2022 Insight
What will Cannes be like in 100 years?

What will Cannes be like in 100 years?

What categories might there be in the next century, and how will those messages be delivered? Will the Lions festival as we know it still exist and, crucially, will there still be rosé? The Moon Unit cracks out its crystal ball to investigate.

23rd May 2022 Insight
The secret politics of the shoot

The secret politics of the shoot

Politics is just the art of getting things done, but has come to mean so much more. The Moon Unit look at the push-and-pull of a commercial shoot, examining who's really in charge, the tricky question of tribes and the ultimate conundrum of how to foster good communication.

22nd Apr 2022 Insight
Want to make great commercials? Try 'sadvertising'

Want to make great commercials? Try 'sadvertising'

If there's one thing guaranteed to bore a consumer, argues The Moon Unit, it's relentless positivity, because the ebb and flow of emotions is what creates a connection. Clients don't always see that, but mixing negativity with something more positive is a proven path to success.

18th Mar 2022 Insight
Why the public hates the ads we love

Why the public hates the ads we love

If authenticity in advertising means being true to your brand, and to your consumers, then should the industry be more in tune with what those consumers actually like? The Moon Unit explores the disconnect between industry professionals - be they in advertising, movies or art - and the audiences they serve.

7th Mar 2022 Insight
Manifesto ads; has ‘corporate poetry’ outstayed its welcome?

Manifesto ads; has ‘corporate poetry’ outstayed its welcome?

When advertisers switched from concentrating on unique selling points to focussing on feelings, a monster was born. Manifesto ads with their earnest voiceovers, tinkly piano tracks and podium-like posturing have become client cat-nip. But, asks The Moon Unit, are they a force for good or actively evil?

18th Nov 2021 Insight
The Christmas ads and what they’re really saying

The Christmas ads and what they’re really saying

You may think festive ads are all about expensive gifts, overfed families and gaudy decorations but, says The Moon Unit, there are hidden depths to these Christmas confections that tackle human concerns such as the fear of isolation, the desire for freedom and meaningfulness, and our fear of death.

15th Oct 2021 Insight
Has a backlash against diversity begun?

Has a backlash against diversity begun?

As the industry continues its attempts to tackle the issue of diversity are some people already pushing against it, and is enough really being done to further the cause? The Moon Unit looks at the strides that have been made, examines the arguments some have against them, and asks whether our understanding of the word 'diversity' needs broadening.

1st Sep 2021 Insight
Is advertising killing the planet?

Is advertising killing the planet?

Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?

The Moon Unit

The Moon Unit