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The Moon Unit

The Moon Unit

22nd Jun 2022 Insight
What will Cannes be like in 100 years?

What will Cannes be like in 100 years?

What categories might there be in the next century, and how will those messages be delivered? Will the Lions festival as we know it still exist and, crucially, will there still be rosé? The Moon Unit cracks out its crystal ball to investigate.

23rd May 2022 Insight
The secret politics of the shoot

The secret politics of the shoot

Politics is just the art of getting things done, but has come to mean so much more. The Moon Unit look at the push-and-pull of a commercial shoot, examining who's really in charge, the tricky question of tribes and the ultimate conundrum of how to foster good communication.

22nd Apr 2022 Insight
Want to make great commercials? Try 'sadvertising'

Want to make great commercials? Try 'sadvertising'

If there's one thing guaranteed to bore a consumer, argues The Moon Unit, it's relentless positivity, because the ebb and flow of emotions is what creates a connection. Clients don't always see that, but mixing negativity with something more positive is a proven path to success.

18th Mar 2022 Insight
Why the public hates the ads we love

Why the public hates the ads we love

If authenticity in advertising means being true to your brand, and to your consumers, then should the industry be more in tune with what those consumers actually like? The Moon Unit explores the disconnect between industry professionals - be they in advertising, movies or art - and the audiences they serve.

7th Mar 2022 Insight
Manifesto ads; has ‘corporate poetry’ outstayed its welcome?

Manifesto ads; has ‘corporate poetry’ outstayed its welcome?

When advertisers switched from concentrating on unique selling points to focussing on feelings, a monster was born. Manifesto ads with their earnest voiceovers, tinkly piano tracks and podium-like posturing have become client cat-nip. But, asks The Moon Unit, are they a force for good or actively evil?

18th Nov 2021 Insight
The Christmas ads and what they’re really saying

The Christmas ads and what they’re really saying

You may think festive ads are all about expensive gifts, overfed families and gaudy decorations but, says The Moon Unit, there are hidden depths to these Christmas confections that tackle human concerns such as the fear of isolation, the desire for freedom and meaningfulness, and our fear of death.

15th Oct 2021 Insight
Has a backlash against diversity begun?

Has a backlash against diversity begun?

As the industry continues its attempts to tackle the issue of diversity are some people already pushing against it, and is enough really being done to further the cause? The Moon Unit looks at the strides that have been made, examines the arguments some have against them, and asks whether our understanding of the word 'diversity' needs broadening.

1st Sep 2021 Insight
Is advertising killing the planet?

Is advertising killing the planet?

Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?

28th Apr 2021 Insight
Corporate Memphis; the design style that quietly took over the internet

Corporate Memphis; the design style that quietly took over the internet

It's so ubiquitous it's almost hidden in plain sight, but over last few years a certain design and animation style has dominated online imagery. How? Why? Relax, The Moon Unit investigates the pastel pervasiveness of Corporate Memphis.

27th Jan 2021 Insight
What the rise of Gen Z means for advertising

What the rise of Gen Z means for advertising

Millennials are so last century; now is the time of the Gen Zers. But who are they and what do they want? The Moon Unit tracks what defines this new generation of consumers, examines their interests and explains why advertising needs to change if it has any hope of keeping their attention.

19th Oct 2020 Insight
What is the future of television advertising?

What is the future of television advertising?

As the screen-watching landscape continues to change and viewing habits switch, can television - and therefore television advertising - hold its own? The Moon Unit examine the future of 'the hearth of the 20th century'.

13th Aug 2020 Insight
Are filmmakers facing a TikTok-alypse?

Are filmmakers facing a TikTok-alypse?

As brands continue to embrace user generated content for their campaigns, and engage non-professional filmmakers through channels such as TikTok, could this latest threat to directors be the biggest yet?

The Moon Unit

The Moon Unit