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The Moon Unit

The Moon Unit

15th Oct 2021 Insight
Has a backlash against diversity begun?

Has a backlash against diversity begun?

As the industry continues its attempts to tackle the issue of diversity are some people already pushing against it, and is enough really being done to further the cause? The Moon Unit looks at the strides that have been made, examines the arguments some have against them, and asks whether our understanding of the word 'diversity' needs broadening.

1st Sep 2021 Insight
Is advertising killing the planet?

Is advertising killing the planet?

Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?

28th Apr 2021 Insight
Corporate Memphis; the design style that quietly took over the internet

Corporate Memphis; the design style that quietly took over the internet

It's so ubiquitous it's almost hidden in plain sight, but over last few years a certain design and animation style has dominated online imagery. How? Why? Relax, The Moon Unit investigates the pastel pervasiveness of Corporate Memphis.

27th Jan 2021 Insight
What the rise of Gen Z means for advertising

What the rise of Gen Z means for advertising

Millennials are so last century; now is the time of the Gen Zers. But who are they and what do they want? The Moon Unit tracks what defines this new generation of consumers, examines their interests and explains why advertising needs to change if it has any hope of keeping their attention.

19th Oct 2020 Insight
What is the future of television advertising?

What is the future of television advertising?

As the screen-watching landscape continues to change and viewing habits switch, can television - and therefore television advertising - hold its own? The Moon Unit examine the future of 'the hearth of the 20th century'.

13th Aug 2020 Insight
Are filmmakers facing a TikTok-alypse?

Are filmmakers facing a TikTok-alypse?

As brands continue to embrace user generated content for their campaigns, and engage non-professional filmmakers through channels such as TikTok, could this latest threat to directors be the biggest yet?

17th Jun 2020 Insight
Deepfakes will be the ad industry’s opportunity to lead by example

Deepfakes will be the ad industry’s opportunity to lead by example

Deepfake technology is here to stay and while the finished article can be unnerving, and there are ethical issues around its use, it's a worthy trade off for a new and exciting creative tool, argues The Moon Unit.

8th Apr 2020 Insight
How brands are navigating coronavirus crisis communication

How brands are navigating coronavirus crisis communication

Within a month uncertainty has become the new normal. Brands and agencies have had to think on the fly, scuttling long term strategies and pulling entire campaigns. As a result, the way brands are communicating has changed. But, asks The Moon Unit, how can they navigate the fine line between sympathy and sales messaging without damaging relationships?

28th Feb 2020 Insight
Alcohol advertisers must mix it up to stay relevant

Alcohol advertisers must mix it up to stay relevant

Sex doesn’t sell like it used to, so how does alcohol advertising keep cutting it? The Moon Unit examines how alcohol brands are re-invigorating old advertising tropes with new creative energy.

16th Dec 2019 Insight
The dark underbelly of internet marketing

The dark underbelly of internet marketing

The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.

30th Sep 2019 Insight
How one Instagram account turned fashion upside down

How one Instagram account turned fashion upside down

The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?

19th Sep 2019 Insight
How to... navigate music festival branding

How to... navigate music festival branding

With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.

The Moon Unit

The Moon Unit