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Shirin Majid

Shirin Majid

19th Nov 2021 Insight
Is the blockbuster Christmas ad still relevant?

Is the blockbuster Christmas ad still relevant?

Christmas advertising, says Shirin Majid, Virtue's ECD, Europe, currently means tinsel, moments of magic and a tinkly, nostalgic soundtrack. But should it? She argues that the industry needs to find a new way to explore the holiday season and to engage a broader range of people.

Shirin Majid

Shirin Majid