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Rich Johnson

Rich Johnson

18th Jun 2020 Talent
Tilting at windmills: building branded entertainment with Jae Goodman

Tilting at windmills: building branded entertainment with Jae Goodman

Observatory CEO Jae Goodman talks to Rich Johnson about the developments in branded entertainment, why brands need to embrace it, and how he worried for a while that the agency's mantras were more Don Quixote than Don Draper.

4th Jun 2020 Insight
Gorilla tactics: The evolution of branded entertainment

Gorilla tactics: The evolution of branded entertainment

From drumming up good business for Cadbury Dairy Milk to the genius of Lord and Miller’s The Lego Movie, branded entertainment has come a long way since P&G put the ‘soap’ in ‘soap opera’, as Rich Johnson reports.

Rich Johnson

Rich Johnson