In the face of a fundamental shift in attitudes to work, Nicola Kemp, Managing Editor for Creativebrief’s BITE, asks whether the creative industries need to work harder at embracing a different approach.
The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?
Pink it, shrink it, or ignore them all together; it's 2019 but car marque’s still treat women as if they are a niche audience. Nicky Kemp, Managing Editor at BITE, asks why motoring is too often seen as a man's game.
Following on from last month's gender stereotype ruling by the ASA, Nicky Kemp, Managing Editor at BITE, evaluates the need to keep combating the clichés.