Nate Woodhead, MD Europe and Creative Partner at Virtue, highlights some of this year's best branded content work, which includes heartbreak, nostalgia and possibly "the most impactful piece of branded content ever".
Nate Woodhead, Deputy ECD at Virtue London, goes flipping crazy for B&Q, and sheds some light on why one of Samsung's campaigns is so good, as he picks his Cannes Contenders.