Melinda McLaughlin
David Freeman: “We’ve Moved Beyond Big Data Now”
Extreme Reach’s business director in Japan speaks to Melinda McLaughlin about breaking down the beauty of diving into the unknown and explains why insights, not just data, are key in 2022.
Sabrina Abdullah: “Understand Gaming, and You’ll Understand the Future of Advertising”
Extreme Reach’s General Manager for South-East Asia tells Melinda McLaughlin about her sense for adventure, the limitless potential of e-commerce, and why there’s no substitute for knowing your audience.
Andrea Di Baja: “LATAM Is Ready for the Next Digital Revolution”
Our ongoing series continues with Argentina’s business development director, who shares her thoughts on the value of curiosity, LATAM’s potential, and why joining forces with Extreme Reach has happened at precisely the right time.
Sonia Garcia Vilas: “It’s Time for Creative to Move at the Speed of Media”
As part of our ongoing series following Extreme Reach's acquisition of Adstream in June 2021, ER Spain’s managing director shares thoughts on the scourge of ‘chaotic organisation,’ and why passion is the key to making time for what matters in life.
Celso Vergeiro: “As Long As There Is Curiosity, There Will Be Advertising”
ER Brazil’s CEO, Celso Vergeiro, speaks on why curiosity and creativity are unbreakably linked, and how technology has already shown us the future, as part of our ongoing series following Extreme Reach's acquisition of Adstream in June 2021.
Dipali Mahesh: “Learning energises me!”
Our ongoing series continues with Dipali Mahesh, ER's MD in India, who talks about always going for the option that feels most challenging and why understanding India’s ‘micro-market’ landscape is key to marketers’ success in the region.
James Levy: “The idea of progress is in our DNA”
The latest in our ongoing series, following Extreme Reach's acquisition of Adstream in June 2021, sees ER's MD in the UK, James Levy, talk about the wisdom of sleeping on an email and the power ads have to make the world a slightly better place.
Georgie Charlish: “Complexity Should Never Hold Creativity Back”
Our ongoing series, following Extreme Reach's acquisition of Adstream in June 2021, continues with ER's Managing Director for Australia and New Zealand, who looks to her musical roots, the importance of multiculturalism, and how the remote revolution has changed the industry...
Emma Giles: “Even now, the potential for digital video is simply mind-boggling”
In the latest of our ongoing series following Extreme Reach's acquisition of Adstream in June 2021, ER's Client Partnership Manager in the UK tells us about the benefits of being ‘all-in-one’, the importance of humour, and why you should give dryland mushing a try.
Emric Pasternak: “Trends Come and Go, but Nobody Survives Without Creativity”
Continuing our ongoing series following Extreme Reach's acquisition of Adstream in June 2021, Emric Pasternak, Adstream’s MD in France, talks about what makes a suburban upbringing such a good teacher, how no two days are the same in this industry, and why he dreams of a globetrotting pub...
Kristian ‘Goldie’ Golder: “Sure, unleash the multichannel beast. But who’s going to tame it?”
In the first of an ongoing series following Extreme Reach's acquisition of Adstream in June 2021, the company's one-of-a-kind sales director shares his thoughts on how advertisers can get ‘combat-ready’, what makes influencer marketing so overhyped, and why life’s greatest lessons are taught by fly-fishing...