theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus
Log in
Logged in
Search the archives
Melinda McLaughlin

Melinda McLaughlin

27th Apr 2022 News
Sonia Garcia Vilas: “It’s Time for Creative to Move at the Speed of Media”

Sonia Garcia Vilas: “It’s Time for Creative to Move at the Speed of Media”

As part of our ongoing series following Extreme Reach's acquisition of Adstream in June 2021, ER Spain’s managing director shares thoughts on the scourge of ‘chaotic organisation,’ and why passion is the key to making time for what matters in life.

13th Apr 2022 News
Celso Vergeiro: “As Long As There Is Curiosity, There Will Be Advertising”

Celso Vergeiro: “As Long As There Is Curiosity, There Will Be Advertising”

ER Brazil’s CEO, Celso Vergeiro, speaks on why curiosity and creativity are unbreakably linked, and how technology has already shown us the future, as part of our ongoing series following Extreme Reach's acquisition of Adstream in June 2021.

2nd Mar 2022 News
Dipali Mahesh: “Learning energises me!”

Dipali Mahesh: “Learning energises me!”

Our ongoing series continues with Dipali Mahesh, ER's MD in India, who talks about always going for the option that feels most challenging and why understanding India’s ‘micro-market’ landscape is key to marketers’ success in the region.

16th Feb 2022 News
James Levy: “The idea of progress is in our DNA”

James Levy: “The idea of progress is in our DNA”

The latest in our ongoing series, following Extreme Reach's acquisition of Adstream in June 2021, sees ER's MD in the UK, James Levy, talk about the wisdom of sleeping on an email and the power ads have to make the world a slightly better place.

2nd Feb 2022 News
Georgie Charlish: “Complexity Should Never Hold Creativity Back”

Georgie Charlish: “Complexity Should Never Hold Creativity Back”

Our ongoing series, following Extreme Reach's acquisition of Adstream in June 2021, continues with ER's Managing Director for Australia and New Zealand, who looks to her musical roots, the importance of multiculturalism, and how the remote revolution has changed the industry...

19th Jan 2022 News
Emma Giles: “Even now, the potential for digital video is simply mind-boggling”

Emma Giles: “Even now, the potential for digital video is simply mind-boggling”

In the latest of our ongoing series following Extreme Reach's acquisition of Adstream in June 2021, ER's Client Partnership Manager in the UK tells us about the benefits of being ‘all-in-one’, the importance of humour, and why you should give dryland mushing a try.

14th Dec 2021 News
Emric Pasternak: “Trends Come and Go, but Nobody Survives Without Creativity”

Emric Pasternak: “Trends Come and Go, but Nobody Survives Without Creativity”

Continuing our ongoing series following Extreme Reach's acquisition of Adstream in June 2021, Emric Pasternak, Adstream’s MD in France, talks about what makes a suburban upbringing such a good teacher, how no two days are the same in this industry, and why he dreams of a globetrotting pub...

1st Dec 2021 News
Kristian ‘Goldie’ Golder: “Sure, unleash the multichannel beast. But who’s going to tame it?”

Kristian ‘Goldie’ Golder: “Sure, unleash the multichannel beast. But who’s going to tame it?”

In the first of an ongoing series following Extreme Reach's acquisition of Adstream in June 2021, the company's one-of-a-kind sales director shares his thoughts on how advertisers can get ‘combat-ready’, what makes influencer marketing so overhyped, and why life’s greatest lessons are taught by fly-fishing...

Melinda McLaughlin

Melinda McLaughlin