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Margaret McGovern

Margaret McGovern

13th Jan 2023 Insight
Why story is still king in the creative world

Why story is still king in the creative world

Whether it's on TikTok, Twitter or television, storytelling is at the heart of advertising. Margaret McGovern, Executive Creative Director of Boathouse, examines the key aspects of an engaging story.

Margaret McGovern

Margaret McGovern

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