Manuel Bordé, Global CCO at VMLY&R Commerce, talks Heinz, Hilton, Hardee's and more as he highlights some of the work from the MENA region that could be in contention at this year's Lions.
It’s at the heart of clients’ businesses, argues, Manuel Bordé, Global Chief Creative Officer at VMLY&R Commerce, so Cannes Lions’ evolution of the Creative Commerce category is welcomed.