Lora Schulson

Lora believes the fusion of creativity and innovation has the power to drive business results and shape culture for brands.

As a founding leader of the 72andSunny New York office, a key member of the North America Leadership team and as the Head of Production, Lora helps cultivate a thriving, vibrant business while ensuring the agency's creative output consistently aligns with the vision. With over 20 years of production experience, she has partnered with some of the world’s most ambitious brands to deliver award-winning and culturally resonant work, recognized by Cannes Lions, Emmys, Clios, One Show, Webbys, Andys, AICP and more.

As a lifelong learner and entrepreneurial leader, Lora has built and mentored top-tier production teams who are the ultimate possibility makers, bringing creative production strategies to complex problems and consistently pushing the boundaries of the new. She believes to get to more creative and authentic work, you need diverse perspectives and is committed to the ongoing fight for equal and diverse representation in the industry, through production and in the work.

A native New Yorker raised in SoHo, Lora’s childhood dream of becoming an art curator and/or lawyer have uniquely informed her production career, blending artistic vision with strategic problem-solving. She currently lives in Brooklyn with her husband, teenage kids, and a dog named Bingo.