Kristy Snell

Fear of standing out: why brands are scared to push (colourful) boundaries

In the world of food and drink, embracing colour can make you stand out, but too many brands are happy to bask in the banality of beige. Kristy Snell, Creative Director at Chuck Studios, explains how that's a mistake, and why having your colourful cake and eating it is the way to a consumer's heart.