One of the greatest heroes of the automotive industry was a women — a fact that few people outside of the historically male-dominated sector knew about until Mercedes-Benz launched its film about Bertha Benz this year. Through this campaign and more, Alice Bottaro, Creative Director at antoni, Berlin, is helping Mercedes-Benz connect with a female audience in a job that she considers to be the best in the world.
Cannes Lions’ new MD, Simon Cook, tells Kate Hollowood what’s new for 2019, and how an industry giddy from change requires an awards show that responds to feedback and evolves.
There’s been a lot of chat about diversity in the advertising industry in recent years, but how much progress has been made and what still needs to be done? Kate Hollowood investigates.
From saving the oceans to gender empowerment, political engagement and beyond, brands are getting involved in conversations they might previously have avoided. With Corporate Social Responsibility now more important than ever, Kate Hollowood investigates which brands are doing it right and how to avoid getting it wrong.
From filling spinning train carriages with 200,000 Post-It notes to wrangling sheep into plastic suits, production designer David Mark Lee is always up for a challenge.
Along with its bold creative work, Mother is known for an innovative management model that favours collaboration over hierarchy and ensures that everyone involved has a seat at the table - no wonder they're one of our heroes.
As part of our fashion special, Diesel founder Renzo Rosso and Publicis' Bruno Bertelli tell us about transforming the brand through celebrating flaws.
Yogiraj Graham and Teresa Herd are two of the brains that power the creative thinking that makes Intel's advertising a force to be reckoned with.
GEICO's Ted Ward & The Martin Agency's Steve Bassett on why long-term relationships equal longer term success.