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Kalle Hellzén

Kalle Hellzén

19th Jul 2021 Insight
Why friction can help smooth your path to success

Why friction can help smooth your path to success

Kalle Hellzén, Chief Creative Officer at 180 Amsterdam, highlights the power of friction to force marketers out of auto pilot because, when you optimise for the average, you create for no one.

Kalle Hellzén

Kalle Hellzén

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