Jonny Parker
Chief Creative Officer, VCCP
When it comes to advertising, funny matters
When the world's full of doom and gloom on a daily basis, aren't commercial wins more likely to be found in comedy? In the past, advertising was part of the UK's comedy culture and, says Jonny Parker, Joint Chief Creative Officer at VCCP London, that's where its future should be.
Jonny Parker
Chief Creative Officer, VCCP
Jonny Parker joined VCCP in 2006 as Creative Director following stints at Farm, PD3 and indie-shop Devilfish, working on accounts including Smart Car, Heinz and Sega. 16 years later, and together with Chris Birch, he now leads the 60-strong creative department as Joint Executive Creative Director of VCCP London.
Since joining forces in 2013, the duo have created work for some of the agency's biggest clients and are renowned for work 'Mum's birthday', Cadbury Twirl Presale, and Dairy Milk's 'Donate your words' and have brought generosity back to the heart of Britain's most loved chocolate brand, Cadbury.
As a celebrated creative, Parker is also highly awarded and has won numerous D&AD Pencils, Creative Circles, Cannes Lions, Campaign Bigs, Kinsale Sharks, and even the odd Best Trolley Ad. Parker is also passionate about the next generation of creatives and leads by example, prioritising his time for workshops for junior creatives and prospective students.