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Jon Evans

Jon Evans

23rd Nov 2021 Insight
Fun, food and fantasy; the new Christmas ad rules

Fun, food and fantasy; the new Christmas ad rules

Jon Evans, CMO at System1, reveals what, according to the company's Test Your Ad platform, topped the Christmas advertising charts, and explains why the festive game may now have changed.

12th Feb 2021 Insight
How can advertisers strike the right note in 2021?

How can advertisers strike the right note in 2021?

Jon Evans, CMO at System1, argues that after the tumultuous events of 2020 and early 2021, familiarity will bring contentment for consumers, not contempt, and advertisers needs to conduct their creative marketing accordingly.

Jon Evans

Jon Evans