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Greg Sheppard

Greg Sheppard

14th Jan 2022 Insight
What it takes to make a rebrand stick

What it takes to make a rebrand stick

Whether it's Facebook to Meta or pre-2014 Airbnb to post-2014 Airbnb, getting a rebrand right matters. But what are some of the pitfalls of changing people's perceptions? Templafy's CMO Greg Sheppard explains.

Greg Sheppard

Greg Sheppard