Elliott Starr
Choice precedes creativity, and that's what will count
If making things has become, in theory, easier and the tools more available, where does that leave creative companies in the new landscape? It leaves them as taste-makers, arbiters and visionaries, says Elliott Starr, Creative Partner at Belief Studio; because making something is often the last step in the process.
Organised chaos; Why AI mustn't smooth out creativity's rough edges
Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often brilliant. Most attempts to use AI to make creativity more efficient, Starr thinks, will be a step towards sterility and predictability.
Grave new world: Why young people are grieving a life they’ve never lived
Every generation looks back nostalgically on their youth... except maybe the current one which is yearning for a youth they never experienced; one during which constant surveillance and the pressure to perform didn't hang over them. And who to blame? Probably the 'Ad Business', says Elliott Starr, Creative Director at Impero.
Music videos; we love you, and we need you
If video killed the radio star, on who or what do we blame the fall of music videos? Ok, so promos aren't dead but, says Elliott Starr, Creative Director at Impero, they are much diminished, and the creative industry is the worse for it.
In praise of production
'We open on a remote village...'; easy to write, tough (sometimes very tough) to film. Elliott Starr, Head of Copy at 20something, reports from a shoot in South Africa and considers the regular challenges faced by production partners.
Epictetus on advertising: a Stoic approach to breaking in while locked down
Elliott Starr, Senior Copywriter and Chief Talent Hunter at 20something, explains that if you want a job in the industry formerly known as advertising, all is not lost. The old teachings of Greek philosopher Epictetus can be a new way to succeed in a post-Corona world.