Dan Wood
Insight
24th Jul 2026
The long and short of it: What The Odyssey teaches marketers about attention
Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.
Insight
8th Nov 2024
How to build blockbuster branded entertainment
With two hit movies already under its belt, LEGO is no stranger to branded entertainment. But, with the release today of Piece By Piece, about Pharrell Williams's life and career, the brand continues to show how to build an entertainment empire, brick-by-brick. Here, Dan Wood, MD of EssenceMediacom’s Creative Futures, examines how other brands might be able to do the same.