Clare Turner
11th Oct 2024
Insight
How brands can engage the parents of a new generation
The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?
27th Jun 2024
Insight
Don't be afraid of advertising around horror films
Horror isn’t just for Halloween, says Clare Turner, CCO at Pearl & Dean. If brands can get over their fear-by-association of frightening flicks, they can have Gen Z in the palm of their hands.
5th Mar 2024
Insight
A Wicked game; the power of musicals in advertising
If brands can hit the right note, then getting involved with one of the many movie musicals hitting cinemas can pay dividends. Here, Clare Turner, Chief Commercial Officer at Pearl & Dean, sings the praises of partnering with song and dance films.